SBE revealed details behind the design of SLS Hotel South Beach. Designed by Philippe Starck, the property is set to debut this May at the site of the former Ritz Plaza Hotel. It will rekindle the collaboration between sbe founder, chairman and CEO Sam Nazarian, Philippe Starck and James Beard Award-winning chef José Andrés. Joining Nazarian, Starck and Andrés in the partnership is Lenny Kravitz and his team at Kravitz Design Incorporated, who will be designing the property’s penthouse suite and one of the 10 pool bungalows.
Originally built in 1939 under South Beach architect L. Murray Dixon, the SLS Hotel South Beach features a rooftop architectural design depicting a lantern reaching to the sky. It is the tallest art deco structure in South Beach. Upon arrival, a terrace reminiscent of the outdoor cafés of Paris and Lake Como greets guests.
Black and white Moroccan tiles set the stage for a collection of furniture, including a red wheelbarrow bench, a faux tree trunk table and iron-crafted pieces from Mexico. A mix of neutrals, pastels and stripes accented by classic French bistro chairs in orange, yellow and green speak to a sense of “South Beach” through the lens of Starck.
The reception area depicts a retro American summer camp. The reception desk will be fashioned from a distressed slab of wood, and the lighting will come from an antique wood kayak suspended from the ceiling. Also added are vintage stills from old camping trips adorning the wall behind the reception area.