The Pop-Up Wars: Why Personalization Matters

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22/11/2019
tambourine.com


The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your UVP (unique value proposition) and communicating it creatively and succinctly is critical.

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European Tourism Demand Remains Stable Despite Wobbly World Economy

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22/11/2019

According to the European Travel Commission's (ETC) latest quarterly report "European Tourism - Trends & Prospects” for Q3 2019, European tourism demand remains in positive territory, albeit with a slower expansion rate compared to the last two years. Although external risks are failing to dissipate, destinations continue to grow at a modest pace and the overarching regional outlook remains positive (3-4% in international tourist arrivals in 2019).

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Horwath Market Report: Madrid, Spain

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8/11/2019
by Philip Bacon


Madrid is more than ever capturing the interest of international hotel investors. The hotel supply pipeline – including many international Upper Upscale and Luxury hotel brands – will significantly change the city’s landscape and tourism appeal.

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How Changes in Hotel Revenues Suggest Changes in Guest Preferences

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25/10/2019
cbre.com
by Robert Mandelbaum​, Director of Research Information Services for CBRE Hotels Research

From the high-tech preferences of Generation Z, to the experiential fondness of Millennials, to the health and wellness realities facing Baby Boomers, hotels continually adjust the amenities and services they offer to satisfy their guests. These adjustments are based on extensive consumer research, much of which has been published in the lodging industry trade publications.

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The 2020 Virtuoso® Luxe Report

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25/10/2019

Travelers in 2020 are seizing the day and prioritizing trips now, powered by the belief that customized experiences are the best investment of their money and time, according to the latest Virtuoso® Luxe Report. Global luxury travel network Virtuoso annually surveys its industry-leading travel agency members and their advisor sales force across 50 countries to predict what lies ahead in the coming year. The Luxe Report, which has earned Virtuoso its reputation as a respected trend forecaster, reveals consumer inclinations in high-end and experiential travel.

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