Deloitte | Elevating the Human Experience in Hospitality

Imprimir
13/12/2019
By Ashley Reichheld, Mark Allen, Dorsey Mcglone, Emily Ballbach, and Maggie Fletcher - Deloitte

The delight of a luxurious weekend getaway. The relief after a long day of travel. The joy of a family adventure exploring a new city. A hotel room is much more than a place to lay your head - it’s the setting for new experiences and the feelings that accompany them. These uniquely human feelings are easy to recognize, but almost impossible to describe.

Leer más...

Hotel Guests Are Becoming “Data Nodes”

Imprimir
13/12/2019
by Alan Young, President of Puzzle Partner Ltd.


Almost daily, employees enthusiastically circle a web address at the bottom of our receipt for us to complete a customer service survey, promising a chance to win a trip for two to some far-away beach, or maybe a shopping spree. Quite frankly, the prompt is so familiar most of us have grown accustomed to tuning it out as soon as the employee begins their spiel, pleasantly smiling as we gather our bags to leave the store.

Leer más...

The Pop-Up Wars: Why Personalization Matters

Imprimir
22/11/2019
tambourine.com


The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your UVP (unique value proposition) and communicating it creatively and succinctly is critical.

Leer más...

European Tourism Demand Remains Stable Despite Wobbly World Economy

Imprimir

22/11/2019

According to the European Travel Commission's (ETC) latest quarterly report "European Tourism - Trends & Prospects” for Q3 2019, European tourism demand remains in positive territory, albeit with a slower expansion rate compared to the last two years. Although external risks are failing to dissipate, destinations continue to grow at a modest pace and the overarching regional outlook remains positive (3-4% in international tourist arrivals in 2019).

Leer más...

Horwath Market Report: Madrid, Spain

Imprimir
8/11/2019
by Philip Bacon


Madrid is more than ever capturing the interest of international hotel investors. The hotel supply pipeline – including many international Upper Upscale and Luxury hotel brands – will significantly change the city’s landscape and tourism appeal.

Leer más...