How A Luxury Brand Spends 10 Minutes A Day To Create Five-Star Service

Imprimir
22/3/2019
forbes.com
By Carmine Gallo


Award-winning service doesn’t just happen. It starts with great stories shared each and every day. The Ritz-Carlton Hotel Company, the only hotel brand to win the Malcolm Baldridge national quality award (twice), is a brand built on storytelling.

Leer más...

Female Solo Travelers: The Demographic Hotels Should Tap Into

Imprimir
22/3/2019
By Ram Gupta

More and more women are choosing to travel alone, and the hospitality industry is realizing the need to cater to them and ensure that not only do they have a pleasant stay, but also a secure one; So how are hotels fairing in this effort? Read the article to find out!.

Leer más...

What's There to Grab in the Ultra-Luxury Hospitality Market?

Imprimir
1/3/2019
By Benoit Gateau-Cumin


With the recent acquisitions of Belmond by LVMH and of Six Senses by IHG (InterContinental Hotel Group), what is left to 'grab' in the ultra-luxury hospitality market? What makes the LVMH purchase of Belmond exceptional and may lead to 'copycats' before we know it? Simply that LVMH is before anything else a 'luxury conglomerate' with an extremely limited (and rather recent) commitment to hospitality.

Leer más...

Shaking Up Your Marketing Strategy: How Millennials Are Shaping the Way Hotels Operate

Imprimir
1/3/2019
By Lauren Hall, Founder & CEO, IVvy
 

As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? And how does that impact the hospitality industry? What are their travel behaviors and preferences? How can hotels readily appeal to the millennial generation without compromising their relationship with travelers of previous generations? Who and what should be the priority?

Leer más...

Guest Personalization: What it is, and What it is Not

Imprimir
22/2/2019
By  Doug Kennedy, president of the Kennedy Training Network, Inc.

Being in the field of hospitality training, it grabs my attention when I see the word “personalization” in a headline or the title of a conference session. Lately this seems to be a more popular buzzword than ever. However, when I read the post or attend presentations, it seems the recommended solutions always seem to center around data collection and then some tech solution.

Leer más...