Horwath Market Report: Madrid, Spain

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8/11/2019
by Philip Bacon


Madrid is more than ever capturing the interest of international hotel investors. The hotel supply pipeline – including many international Upper Upscale and Luxury hotel brands – will significantly change the city’s landscape and tourism appeal.

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How Changes in Hotel Revenues Suggest Changes in Guest Preferences

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25/10/2019
cbre.com
by Robert Mandelbaum​, Director of Research Information Services for CBRE Hotels Research

From the high-tech preferences of Generation Z, to the experiential fondness of Millennials, to the health and wellness realities facing Baby Boomers, hotels continually adjust the amenities and services they offer to satisfy their guests. These adjustments are based on extensive consumer research, much of which has been published in the lodging industry trade publications.

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The 2020 Virtuoso® Luxe Report

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25/10/2019

Travelers in 2020 are seizing the day and prioritizing trips now, powered by the belief that customized experiences are the best investment of their money and time, according to the latest Virtuoso® Luxe Report. Global luxury travel network Virtuoso annually surveys its industry-leading travel agency members and their advisor sales force across 50 countries to predict what lies ahead in the coming year. The Luxe Report, which has earned Virtuoso its reputation as a respected trend forecaster, reveals consumer inclinations in high-end and experiential travel.

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Travel Predictions 2020

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25/10/2019
booking.com

From tech-generated recommendations, to ‘second city’ exploration – booking unveils what will be big in travel in the year ahead.
As we enter not just a new year but a new decade, our travel needs, behaviors and wants continue to evolve. The world today, like the explorers themselves, does not sit still.

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Marketing to the Next Generation of Traveler

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4/10/2019
By Jerry McConway
jdisearch.com


Yes, it is time to start talking about marketing to Generation Z, as they will be one of the two dominant demographics in the travel industry for the next couple of decades, along with millennials. Like millennials, this group of travel will be technologically driven, but there are going to be some subtle differences you can take advantage of in your marketing efforts.

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