10 Cross-industry trends that have been radically accelerated by the coronavirus

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20/3/2020
trendwatching.com

The prospect of a pandemic has been a well known systemic risk for many years, but no one could have predicted the exact timing or nature of the current coronavirus crisis.

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Digital marketing in the age of coronavirus - what travel brands need to know

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20/3/2020
By Mitra Sorrells, Phocuswire


As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects - perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and - particularly for those operating in the B2C space - to reassess their digital marketing strategies such as paid search.

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We haven't been here before

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20/3/2020
By Kevin May, PhocusWire


Slowly, finally, the enormity of it all has started sinking in for many people. For too long, the COVID-19 coronavirus was that alarming but fairly distant and deadly health outbreak in a region of China that many hadn't even heard of before January this year. This is fairly typical of the Western world and large swathes of the travel industry, it is disappointing to say.

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Crisis Mitigation - Gain control of your hotel back

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20/3/2020
guestjoy.com

Covid – 19 has attacked and crisis is looking through the door. How to stay afloat without tarnishing the brand you have built over years? What are the smart ways to manage your hotel during this crisis? How did we recover when something similar hit the industry in past? Team at Guestjoy explores and lays down some smart tips.

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The rise of affordable lifestyle brands

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20/3/2020

By Gilda Perez-Alvarado, Chief Executive Officer, Americas and the Head of the Global Hotel Desk for JLL Hotels & Hospitality

Affordable lifestyle brands have proliferated over the last several years, signaling a rising interest in this space among investors. A new study by JLL explores why.

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