Should I Buy Social Media Followers for My Business?

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11/7/2019
staah.com


The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t social media supposed to be about connecting with real business owners and helping them solve real problems?

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European Hotels Grow GOPPAR for First Time in 2019

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11/7/2019
HotStats


Hotels in mainland Europe recorded their first year-on-year increase in profit per room in May, powered by growth across all revenue centres, according to the latest data tracking hotels.

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The Global Luxury Travel Market Size is Expected to Reach More than USD 2 Trillion by 2025

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11/7/2019
grandviewresearch.com

The global luxury travel market size was valued at USD 1.8 trillion in 2018 and is expected to expand at a CAGR of 4.6% over the forecast period. Increasing disposable income and consumer spending of middle and upper class, growing demand for accumulation of travel memories, increasing in micro trips, and emerging tourism and corporate industries across the globe are expected to drive the market.

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How Independent Hotels Can Win Direct Bookings

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11/7/2019
By Max Starkov - NextGuest Digital


With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing and technology stack strategies and investments.

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Are You Really Ready for China?

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11/7/2019
Soler & Associates


According to Worldbank, there were 143 million outbound travelers from China in 2017. That same year, the U.S. had 87 million outbound travelers. Here’s what marketing adviser Martin Soler, managing partner of Soler & Associates, thinks about the potential for companies that can capture a piece of that market:

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