Extending Business Travel into Leisure Time – Bleisure Study

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June 2017

Last year, the GBTA Foundation released a report finding that 36% of U.S.-based business travelers had extended at least one work trip for leisure in the past year.1 This practice, called “bleisure travel,” has remained a hot topic. This largely reflects the rise of the Millennial business traveler. In a study released last year, the CWT Institute found that the youngest business travelers—ages 20 to 25—take bleisure trips at more than twice the rate of the overall business traveler population.

In addition, bleisure travel may increase as a result of changing corporate culture. Many companies have invested heavily in employee well-being. They have incorporated leisure into the workday – providing on- site gyms, lounge areas, and games, and in some cases even granting unlimited time off. In this context, employees may have greater flexibility to take bleisure trips.

Employees extended 7% of work trips for leisure in 2015, about the same rate as in 2011, according to the CWT Institute study.3 Yet this figure could rise in the future, especially as Millennials travel for work more frequently.

KEY FINDINGS



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